The college admissions process has become more complicated and competitive. Students need to start early and to be savvy in their college choices to ensure that they are not only finding colleges where they will be happy and successful, but also where they will be admitted in today’s extremely competitive market.

The 2012 application year hit record highs, with more students being rejected and waitlisted than ever before. It is not just the top tier schools such as Yale and Princeton that have seen skyrocketing numbers. Small liberal arts colleges and state universities have been affected as well. Our nation high school graduation rate is growing. With more students graduating and higher volumes of applications, the competition will be extremely high for the same amount of spots in any given freshman class. Seniors will need to be well-versed on what this means to them and to the colleges that they are considering.